Seeing yourself through the eyes of others-woodmam

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  Later, even Coca-Cola consulted him, and Ziman said, "I never dreamed Coca-Cola would call me back." Management told him that they needed someone to help overhaul the business. Coca-Cola president Roberto Gosset said, "We have always tolerated mistakes, so we gradually lost our ability to compete, and one is only likely to fall when one acts."

  See yourself through the eyes of others

  You must step out of your personal position and see yourself through the eyes of others.

  Robert Stobie, a psychologist who coaches senior executives, believes the number one cause of failure is a lack of self-awareness. You have to step outside your personal position and see yourself through the eyes of others.

  "I never used to understand the impact I had on others," says Ann Busch of American Express, who was general manager of the company's Premier Card division four years ago when five of her 2,000 employees were found to have deliberately hidden a $24 million loss from the company, and the company held her accountable for it. Ann was a strict perfectionist who gave the impression of being fiercely critical, which may have made her staff too fearful to report bad news to her, only to fabricate lies.

  She lost her position in the Premier Card division, but American Express gave her another chance to save one of the company's smaller organizations.

  "I have to be far more considerate than I used to be." She says she is now more patient and willing to listen, and has learned to encourage her subordinates to report good news as well as bad. "Whether the profit numbers are good or bad, I ask why, and if I had done that before, I might have identified the problem with Premier Card."

  Tomato Ryder, Busch's current executive vice president and her former boss, said; "Some people stagnate in their careers but have the courage to take on tough challenges again, Ann is an example of this. Too many people just want to find a place of peace and quiet and end up not being able to break through in their careers, just standing still."

  A lifetime of volunteering to accomplish

  Everyone has their own goals and dreams, but not everyone goes out of their way to achieve them.

  As far back as 44 years ago, John Goddard made a list of the big things he wanted to do in his life. He was 15 years old at the time, a kid in the suburbs of Los Angeles who had never seen the world. He titled that list "A Lifetime of Volition.

  The list read: "To explore the Nile, Amazon and Congo rivers; to climb Mount Everest, Mount Kilimanjaro and Mount Matterhorn; to ride elephants, camels, ostriches and wild horses; to visit the roads traveled by Marco Polo and Alexander I; to star in a movie like 'Tarzan of the Apes '; take off and land in a flying machine; read the works of Shakespeare, Plato and Aristotle; compose a piece of music; write a book; visit every country in the world; get married and have children; visit the moon." Each item is numbered, for a total of 127 goals.

  Now, at 59, Goddard still looks young and beautiful, not only as a veteran of countless expeditions and expeditions, but also as a filmmaker, author and orator. He still makes his home in southern California, where he lives with his wife in an old bungalow. Inside, he sits idly among the dried and shrunken skulls, silver daggers, shiny knitting and exotic artifacts that often remind him of his past expeditions. When referring to the "volunteer sheet" from years ago, Goddard smiles slightly and talks about his younger self.

  "I wrote that form," he explained, "because at the age of 15 I was well aware of my own lack of experience. I was immature, but I had the same potential as everyone else, and I wanted very much to do something. I was extremely interested in everything - travel, medicine, music, literature ...... I wanted to do it all, and I wanted to encourage others. I developed that blueprint of struggle, and with a goal in mind, I feel like I have something to do at all times. I also know that people around me tend to stick to the rules, they never take risks, they never dare to challenge themselves in any way. I was determined not to follow that old path."

  Once Goddard had put his dreams solemnly on paper, he began to seize every moment to make them come true. at the age of 16, he and his father went on expeditions to the Okefenokee Swamp in George Asia and Everglades, Florida. "It was the first time I had completed a project on the table," he recalls, "and I also learned to dive in deep water wearing only a mask and no wetsuit, drive a tractor, and buy a horse." By the age of 20 he had already dived in the Caribbean, Aegean and Red Seas. He also became an Air Force pilot and made 33 combat flights over Europe.

  By the time he was 21, he had traveled to 21 countries, and at the age of 22, he discovered an ancient Mayan temple deep in the jungles of Guatemala. That same year he became the youngest member of the Los Angeles Explorers Club in its history. Then he was ready to achieve the first of his ambitious goals - to explore the Nile.

  Goddard says, "I put the Nile at the top of my list because I think it's the most important landscape on Earth. The Nile is a microcosm of all Africa: it has practically every bird, beast, reptile and insect in all of Africa in the Nile basin; it also has the shortest and tallest people in all of humanity (Pygmies and Watusi); you can meet both well-educated, experienced people in cities like Khartoum and Cairo and pastoralists living a semi-nomadic life in places like Dinka in Sudan. So, traveling up and down the Nile and studying the customs on both sides became the biggest challenge for me."

  When Goddard was 26 years old, he and two other expedition partners came to the source of the Nile in the Burundi mountain range. The three men set out to cross the 4,000-mile long river in a small kayak weighing only 60 pounds. They were attacked by hippos, encountered dazzling sandstorms and miles of rapids, had several bouts of malaria, and were chased by gunmen on the river. Ten months after their departure, the three "Nile men" triumphantly paddled from the mouth of the Nile into the azure Mediterranean.

  Goddard said, this trip, if too much thought beforehand that long road and the difficulties faced, may not dare to set out. But after day after day of accumulation, we finally reached our goal. I guess this is the road to success in life.

  Immediately after the Nile expedition, Goddard began to accelerate his goals one after another: in 1954 he floated the entire Colorado River on a raft; in 1956 he explored all 2,700 miles of the Congo River; he lived in the wilds of South America, Borneo and New Guinea with people who ate people and cut off the heads of their enemies as trophies; he climbed Mount Ararat and Mount Kilimanjaro He climbed Mount Ararat and Mount Kilimanjaro; flew in a jet fighter twice the speed of sound; wrote a book, "Down the Nile by Kayak"; married and had five children. After beginning his career as a full-time anthropologist, he developed the idea of making films and becoming an orator, and in the years that followed he raised funds for his next expedition through lectures and filmmaking.

  To date, Goddard has accomplished 106 of his 127 goals. He has earned the honors of an explorer, including membership in the Royal Geographical Society and the Explorers Club of New York. He has also been graciously met by many people along the way. The Congo River expedition was a grim lesson for him. Goddard set out down the river with his good friend Jack Yeowell, and the journey went smoothly, but Yeowell was suddenly buried in a terrible whirlpool, and his death threw Goddard into an abyss of despair and loneliness. "We had been together for six weeks, as close as brothers," he said, "and we had overcome all the hardships along the way, but, suddenly, he was gone, and I was left all alone." Goddard paused for a moment and recalled with pain, "For a moment I really didn't know what to do, but remembering that Jack and I had taken an oath that whichever one of us went wrong, the other would carry on the voyage to the end, I went on."

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